In an uncommon transfer, Intel’s director of world communications, Bernard Fernandes, took to Twitter this morning to substantiate that the chip big is making ready some chip branding change for later this yr. Citing that the corporate is at an “inflection level” forward of the launch of their Meteor Lake structure consumer CPUs later this yr, Intel is seemingly growing one thing new for branding their first mass-scale chiplet-based client CPU.
Sure, we’re making model adjustments as we’re at an inflection level in our consumer roadmap in preparation for the upcoming launch of our #MeteorLake processors. We’ll present extra particulars concerning these thrilling adjustments within the coming weeks! #Intel
— Bernard Fernandes (@Bernard_P) Could 1, 2023
Sure, we’re making model adjustments as we’re at an inflection level in our consumer roadmap in preparation for the upcoming launch of our #MeteorLake processors. We’ll present extra particulars concerning these thrilling adjustments within the coming weeks! #Intel
Whereas the tweet in query doesn’t particularly handle what it’s in response to, from context and timing it’s virtually actually a response to current rumors that Intel is making ready to alter their branding technique for his or her Core household of client chips. And whereas it’s AnandTech coverage to not republish or in any other case touch upon rumors, an official remark from a high-ranking Intel PR consultant implies that that is not a mere rumor, and that adjustments are certainly within the works.
The present Core paradigm has been in place since late 2008 with the launch of the generational Core household and the now acquainted i3/i5/i7 tiers. Whereas Intel has since added the i9 tier and performed with suffixes a couple of instances within the final 15 years, Core branding has remained comparatively constant as an entire for what’s change into 13 generations of elements.
But when the rumors are true, then the Core household will quickly lose its i-series moniker. Based mostly on benchmark knowledge uploaded to the Ashes of the Singularity benchmark outcomes database – a infamous supply of leaks from {hardware} testers who neglect to show off outcomes reporting – an Intel Core Extremely 5 1003H has been noticed within the database. Which in flip means that Intel is aspiring to part out the Core i-series branding for brand spanking new Core Extremely branding.
To make certain, Intel’s tweet doesn’t affirm the Extremely branding; and Ashes alone just isn’t an authoritative supply. However provided that Intel has opted to substantiate that they’re making some model adjustments to align with the Meteor Lake launch, if it isn’t Extremely, then another form of branding change is clearly within the works.
