Cameo at present launched Cameo Youngsters, its new video messaging service that options personalised movies from fashionable animated characters like Thomas the Tank Engine, JJ, Cody, Cece and Nina from “CoComelon,” Blippi from “Blippi Wonders,” True from Netflix’s “True and the Rainbow Kingdom,” in addition to an animated Santa Claus.
At the moment’s launch is notable because it marks the corporate’s first giant funding into household leisure. After a slowdown in enterprise earlier this yr that resulted in shedding 25% of its workforce, Cameo is on the hunt to develop its person base.
Cameo Youngsters will doubtless unlock a broader viewers as exhibits like “CoComelon” attract tens of millions of viewers. In February 2022, “CoComelon” accounted for 33.3 billion minutes of viewing throughout Netflix, Hulu, Amazon Prime and YouTube, per Nielsen.
The superstar video-sharing service will introduce an increasing number of characters to Cameo Youngsters on a “rolling foundation,” Cameo wrote in its announcement. Dad and mom and their youngsters can get personalised birthday and vacation video greetings for $25 to $30. Video orders are normally delivered inside seven days, claims the corporate.
“We’ve seen jaw-dropping fan reactions to Cameo movies over the previous couple of years together with actually wowed youngsters, so we’re excited to unfold much more of that pleasure with this new providing,” stated Steven Galanis, Cameo Co-Founder and CEO, in an announcement. “We’re constructing a platform the place households can get their child’s favourite star to not simply know their identify however share help for each essential second of their little one’s life – huge and small.”
Cameo partnered with Candle Media to assist develop Cameo Youngsters. The media firm was co-founded by former Disney executives Kevin Mayer and Tom Staggs. Final yr, Candle Media acquired Moonbug Leisure, the distributor of exhibits “CoComelon,” “Blippi” and “Little Child Bum.”
“The creator financial system is pushed by alternatives for followers to have interaction immediately with their favourite personalities, and we’re thrilled to associate with Cameo to permit mother and father and family members to create personalised Cameo movies that includes a lot of our hottest animated characters from Moonbug, and over time, further Candle manufacturers and franchises,” added Mayer and Staggs.